Health & Well-being Marketing Fest 3.0 Highlights the Future of Health Marketing and AI Integration in Bangladesh

On May 9, 2026, the Grand Ballroom of the Renaissance Dhaka Gulshan Hotel transformed into a vibrant hub of strategic dialogue, innovation, and collaboration as Brand Practitioners Bangladesh successfully hosted its flagship event, Health & Well-being Marketing Fest 3.0. Under the theme "Healthier World through Smarter Marketing," the fest set a new benchmark for industry discourse in the region.
Presented by Title Sponsor Blender’s Choice Premium Tea and powered by Nestlé PushtiGrow+ and Khaas Food, the event brought together over 300 professionals from the healthcare, marketing, business, and technology sectors. The insights shared by 38 distinguished speakers reflected a revolutionary shift in Bangladesh's health sector. The discussions highlighted that health is no longer just a medical necessity but has evolved into a modern lifestyle choice driven by awareness and sophisticated marketing strategies. Experts delved into the emerging business opportunities and the multi-faceted role of strategic branding in this transformation.
The event opened with sessions such as "Market Exploration," "Winning the Wellness Market," and "Agency Interaction." Featured speakers included Marilin Ahmed, Andalib Mahmud, and Md. Asadul Islam Shuvo, Shazia Omar, Jamil Rahman, Nabila Nowrin, Kingkor Ahsan, and Nudrat Nawar. They discussed changing consumer behavior and new sectoral possibilities. The Agency Interaction session, moderated by Moinur Rahman Tuhin, emphasized the necessity of responsible messaging in sensitive categories.
A major highlight was the keynote session by Ifty Islam, Founder and Chairman of Asian Tiger Capital Partners. He delivered a visionary talk on the role of Artificial Intelligence (AI) in transforming healthcare in Bangladesh, explaining how AI can enhance accessibility and optimize decision-making processes.
Mohammad Faizur Rahman, CEO of the Healthcare Division at United Group, emphasized innovation and professionalism. He noted that ensuring quality healthcare in Bangladesh requires a blend of modern technology, the right strategies, and building consumer trust.
Other sessions featured Swapan Kumer Paul on nutrition, Shazia Omar on wellness market potential, and Dr. Ahmed Armaan Siddiqui on connected care through the digital platform Shukhee. In the entrepreneur session, Habibul Mustafa, Co-Founder and Managing Director of Khaas Food Ltd, spoke on the importance of safe food. Md. Abdul Mukit discussed lifestyle discipline, while Prof. Dr. Anupam Hossain, Dr. Rubaiyat Ferdush, and Ardra Kurien focused on preventive health.
In the "Health & Well-being Practitioners" session, Ironman Mohammad Shamsuzzaman Arafat shared insights on discipline, mountaineer M A Mohit discussed mental strength, and Anisul Islam Boby (GM, Gold's Gym) spoke on life balance. The closing session, moderated by Sumaiya Mutiatur, featured Dr. Raiatun Tehrin, Bitop Das Gupta, and Mezba Ul Gaffar, who demonstrated how data and strategy drive sustainable growth in health businesses.
Representing the Title Sponsor, Omar Hannan, General Manager of Ispahani Tea Limited, explained the core philosophy of Blender’s Choice. He remarked that in a busy daily routine, a cup of quality tea provides not just refreshment, but tranquility and wellness. He reaffirmed the commitment of Blender’s Choice and Ispahani Tea to promoting positive lifestyle changes.
Mirza Md. Ileush, Founder and Managing Director of Brand Practitioners Bangladesh, thanked all sponsors and participants. He stated that the importance of health marketing is growing daily in building a conscious and healthy society. The event also saw the launch of the 9th issue of Business Brillianz magazine, and a special honor was awarded to Shahriar Zaman, Admin of the Brand Practitioners Bangladesh community.
Partners & Associates:
The success of the fest was supported by Title Sponsor: Blender’s Choice Premium Tea; Powered By Partners: Nestlé PushtiGrow+ and Khaas Food; In Association Partner: United Medical College Hospital; Platinum Sponsors: Sensation, AKS Pharmacy, and Shukhee. Other key partners included Strategy Partner: BAPI; Publication Partner: Business Brillianz; Hygiene Partner: Dettol Bangladesh; Nutrition Partner: Shokti+; Feminine Hygiene Partner: Senora; Personal Care Partner: SkinZen; Breakfast Partners: KoKo Krunch and Nestlé NIDO; Medical Tourism Partner: BTCS Medical Tourism; Parenting Partner: ToguMogu; Packaging Partner: The Plasticity; Dermatology Partner: Skinic Dermatology Centre; Diagnostic Partner: Bluesky Health Ltd; Tissue Partner: Partex Cleen Tissue; Wholeness Partner: Theflowfest; Motion Partner: Let's Walk; Beverage Partner: Mojo Zero; and Magazine Partner: Pharma World.
The event concluded with a premium networking dinner, with organizers expressing hope to host the fest on an even larger scale next year.