Herlan’s Eid Campaign: Emon and Dighi Hand Over BDT 100,000 to Lucky Winner

The ‘Lakh Takay Life Shajai’ campaign continues to build excitement as the first mega prize of BDT 100,000 has been officially handed over to the campaign’s first winner. Tasmin Reza Bornalee from Senpara, Porbota, who was earlier announced as the first winner of the campaign, received her prize on Wednesday, May 21, 2025, at a grand ceremony in front of the newly opened Shewrapara outlet of Herlan Store.

During the handover ceremony, the grand prize was presented to her by Remark-Herlan’s Executive Director, popular actor Mamnun Hasan Emon, and popular actress Prarthana Fardin Dighi. Other senior officials from Remark-Herlan were also present at the event.

Launched on May 12, the campaign aims to raise awareness about the importance of choosing authentic cosmetics and personal care products while rewarding consumers for making safe and informed choices. Through “Lakh Takay Life Shajai,” Herlan Store seeks to empower customers to avoid counterfeit and potentially harmful products by offering authentic, luxury brands.

On May 19,2025, Tasnim visited the West Shewrapara, Mirpur branch of Herlan Store and purchased Lily and Max Beu products for BDT 3200, becoming the first lucky customer to win BDT 100,000 in this life-changing campaign.

Tasmin, overjoyed with her win, said, “I still can’t believe I won one lakh taka—just for shopping authentic cosmetics! And to receive it from Emon Bhaiya and Dighi Apu? It feels absolutely unreal! This moment is like a dream come true, and I’m filled with so much joy and excitement.” She encouraged others to visit Herlan stores and seize the opportunity to win the life-changing grand prize of BDT 100,000.
Hasan Faruk, Category Head of the Cosmetics Division at Remark HB Ltd, the parent company of Lily and Max Beu stated, “We are proud that our brands have earned the trust and loyalty of consumers across the country. It’s a pleasure to see the first grand prize winner of the ‘Lakh Takay Life Shajai’ campaign emerge from purchases of Lily and Max Beu products. On behalf of our entire team, we extend our heartfelt congratulations to the winner and wish continued success to Herlan Store in their future campaigns.”

Herlan’s Deputy Managing Director, Mohammad Gias Uddin Biswas, shared his enthusiasm regarding the campaign’s success: "Herlan Store remains committed to making authentic, luxury brands more accessible, while continuously enhancing the shopping experience for our customers." He continued, "At Herlan, we adhere to rigorous quality checks to ensure we offer only the most authentic and premium brands that meet international standards, providing our consumers with exceptional products they can trust."

In his remarks, Mamunur Hasan Emon said, “Herlan Store isn’t just about cosmetics—it’s about creating moments that matter. Through the ‘Lakh Takay Life Shajai’ campaign, we’re turning everyday shopping into something truly rewarding. This Eid, we’re proud to celebrate with the people of Bangladesh and add a little extra joy to their festivities.”

As a part of this life-changing Eid campaign, customers who spend a minimum of BDT 500 at any 150+ Herlan Store outlet or on herlan.com stand a chance to win BDT 100,000 in cash. In addition to the grand prize, every purchase guarantees gift coupons and/or discounts of up to 6    0% on selected products. The campaign was officially inaugurated on Monday, May 12, at a lively event held at Jamuna Future Park, graced by popular actress Mehazabien Chowdhury and Remark-Herlan’s Executive Director and acclaimed actor Mamnun Hasan Emon. Senior officials from Remark-Herlan also attended the ceremony.

Herlan Store, established by Remark HB—an affiliate of Remark LLC USA—is the country’s largest authentic cosmetic retail chain, offering 100% authentic color cosmetics, skincare, home care, and personal care products. The brand has partnered with Megastar Shakib Khan, popular singer and actor Tahsan, and celebrated film stars such as Pori Moni, Bidya Sinha Mim, Nusraat Faria, Tanjin Tisha, Nazifa Tushi, Sabila Nur, Keya Payel, Prarthana Fardin Dighi, Puja Chery, Sunerah Binte Kamal, Masuma Rahman Nabila, Mamnun Hasan Emon, and Siam Ahmed.

Herlan Store’s entire range of authentic products is available nationwide at over 150 Herlan Store outlets, the newly launched flagship outlet, and online at herlan.com.