Panasonic Launches Value Series Mixer Grinders in Bangladesh

Panasonic, a leader in innovative kitchen appliances, recently launched its new Value Series Mixer Grinders in the Bangladesh market. This launch marks the brand’s third mixer grinder range in the country, following the success of the AC Series and AV Series. With the Value Series, Panasonic aims to tap into the rapidly growing entry-level segment by offering high performance, safety, and quality—positioning the product as a true “value for money” solution for everyday kitchen needs.

The Value Series Mixer Grinder line-up is designed for price-conscious consumers who do not want to compromise on durability and functionality. With this launch, Panasonic continues to strengthen its commitment to making its trusted kitchen technologies accessible to a wider audience. Historically positioned in the premium category, Panasonic’s move to introduce an entry-level series reflects its broader strategy of catering to various price points and reaching more households in Bangladesh.

Speaking on the launch, Mr. Ganesan Thiagarajan, Managing Director of Panasonic Appliances India Company Ltd., said, “Panasonic has more than 2 crore happy customers across the globe for cookers and mixer grinders. The launch of the Value Series will further boost our market position in Bangladesh. It will not only help improve our ‘share of market’ but also our ‘share of mind.’ This product offers both affordability and durability, two factors that today’s consumers value deeply.”

Echoing this commitment to quality, Mr. Yusuke Nii, Executive Director, added, “At our core, we prioritize safety, quality, and user convenience in every mixer grinder we offer. That’s why each item undergoes over 160 rigorous tests to ensure it meets the high standards of Japanese quality.”

The new Value Series Mixer Grinders feature two versatile models, MX-GC 3550 and MX-GE 3750. The MX-GC 3550 comes in a stylish Coral Blue finish and is powered by a robust 900W MMLW motor, while the MX-GE 3750 features a sleek Black finish and a powerful 1200W MMLW motor. Both models are equipped with three jars—a blender jar for blending and juicing, a mill jar for dry and wet grinding including batter making, and a small chutney jar for multi-purpose grinding. Their high-performance motors and durable blades ensure efficient grinding, while the multifunctional design enhances versatility and convenience for users. 

In addition to the launch of the Value Series Mixer Grinders, Panasonic also announced its plans to expand its kitchen appliance portfolio further in Bangladesh. The brand unveiled new product categories, including Stainless-Steel Electric Rice Cookers, innovative blender models, and its first-ever non-electric range of Triply Cookware. These additions reflect Panasonic’s strategy to grow both vertically by introducing new product categories and horizontally by offering more model options within each category.
Panasonic’s continued expansion and diversification reinforce its position as a trusted kitchen companion for households in Bangladesh, delivering reliable and thoughtfully designed appliances backed by Japanese engineering excellence.