DarazMall Launches Authenticity Guarantee for 11.11

Daraz, South Asia’s leading e-commerce platform, announced an upgraded experience for DarazMall ahead of 11.11, the biggest sale of the year.

The one-stop branded destination on Daraz recently unveiled a refreshed brand look and introduced its promise of authenticity with a three-times cashback guarantee* from verified brands and authorized sellers, offering shoppers greater peace of mind and convenience through a seamless brand shopping journey.

As South Asia’s first and only virtual mall, DarazMall has grown into the trusted online home for over 1,500 brands and millions of customers across the region.

It features a wide range of local and international names across Fashion, Beauty, Electronics, Home, and Lifestyle, among others, featuring popular brands such as Walton, Unilever, RFL Houseware, Bata, and so on. The new DarazMall design highlights a signature purple palette, reflecting its renewed focus on authenticity, innovation, and a vibrant brand shopping experience.

Ben Yi, Chief Commercial Officer of Daraz Group and Managing Director of Daraz Bangladesh, said, “DarazMall plays a key role in Daraz's overall business strategy as local and international brands pursue omnichannel growth across South Asia.

Through DarazMall, we are redefining how brands and consumers connect online, built on trust, which is increasingly valued by today’s online shoppers, and reinforced through our Authenticity Guarantee.” 

DarazMall continuously enhances the customer journey for those who prefer official brand channels for authentic products, warranty assurance, and reliable after-sales support.

With multiple payment options, exclusive card offers, convenient door-to-door delivery, responsive customer services, and priority returns, DarazMall has become a trusted destination that delivers quality and confidence in every purchase.

This 11.11, DarazMall brings both excitement and assurance to South Asian shoppers with more than 17 million branded items available.

Beyond its Authenticity Guarantee with three-times cashback, shoppers can look forward to exclusive brand deals that pair product discounts with Free Delivery, and grab Flash Vouchers of 60% off to unlock top brand offers during Brand Rush Hours each day.

Customers can also enjoy delivery in as fast as two days and hassle-free 14-day returns for a worry-free shopping experience.

Describing excitement on the partnership with Daraz as a DarazMall mobile brand, Alen Chen, Managing Director of realme Bangladesh, said, "We at realme are thrilled to build on our dynamic partnership with Daraz, especially after our phenomenal success during 7.7, 9.9, and 10.10 campaigns, which solidified our position as the No. 1 mobile brand on the platform. This success stems from our shared commitment with Daraz to uplift the consumer experience by making cutting-edge technology like our popular realme Note 60x, C71, and realme 14 series accessible to millions.

This 11.11, we are taking that commitment to the next level by introducing exclusive offers on our brand-new realme C85 Pro and the all-new realme 15 series, alongside fan-favorites like the Note 60x, Note 70, and C71, all at electrifying prices. With realme and Daraz, get ready to 'Make it real' into something extraordinary this 11.11."

DarazMall provides stronger brand credibility compared to non-official sellers, as only verified brands and authorized sellers can operate on DarazMall.

They benefit from direct access to Daraz’s vast customer base of 21 million across Bangladesh, the platform’s annual campaign calendar, exclusive sales events such as Super Brand Day, and the platform’s integrated logistics network.

In addition, DarazMall's value-added service suite offers traffic acceleration, conversion boosting tools, precision marketing, influencer reach, and professional brand support to deliver a holistic growth engine for brands both during regular business periods as well as mega campaigns such as 11.11.

•    Through Early Bird and Flash Sale programs, brands gain immediate exposure for new launches and limited-time deals, unlocking up to 200% more visibility and faster sell-through. 

•    Conversion-driving features such as Free Shipping Vouchers and Voucher Max further reduce purchase friction, boost average order value, and incentivize repeat purchases. 

•    Daraz Marketing Solutions (DMS) leverages AI-driven targeting to convert traffic efficiently at lower cost, while the Affiliate Program enables brands to tap into influencer networks for broader, authentic reach. 

•    Complementing these tools, Daraz Business Solutions (DBS) offers end-to-end e-commerce management, helping sellers scale operations and transform into leading brands on DarazMall.

“By empowering brands with visibility, marketing, and fulfillment support, we are strengthening their digital presence while giving South Asian consumers an elevated and reliable way to shop online,” Ben added.

Shoppers can easily discover DarazMall through the dedicated DarazMall channel on the Daraz app or website homepage. Products featuring the “Mall” badge can also be clearly identified throughout the shopping journey, assuring customers that every purchase comes from verified brand partners or sellers, backed by guaranteed authenticity and reliable service.