Daraz Unveils Lucky 7.7 Campaign

Daraz Unveils Lucky 7.7 Campaign Where ‘Luck Favors the Fast’  Win an iPhone 16 Pro Max, Reevo eBike, Cox’s Bazar Trip & More this July
Dhaka, July 5, 2025 – Daraz Bangladesh, the country’s leading e-commerce platform, is set to launch its mid-year frenzy Lucky 7.7 campaign, running from July 7 to 15, 2025, under the thrilling theme “Luck Favors the Fast.” With a Flash Sale of up to 80% off, Tk. 30 crore worth of vouchers, Free Delivery, and a series of jaw-dropping giveaways, this campaign promises one of the most exciting online shopping experiences of the year.

At the center of the campaign are mega contests offering high-value rewards. In the Daraz Jackpot – Buy More & Win, customers who place the highest number of successful orders and purchase a minimum of Tk. 300 worth of Dettol items between July 7–15 stand a chance to win an iPhone 16 Pro Max and a Reevo eBike, courtesy of Dettol and Reevo.
On July 7 only, the “Ek Din Er Bajimaat” contest will award a brand-new Realme 14T smartphone, courtesy of Realme, to the customer with the highest total purchase in a single day. In the Add to Cart & Win contest, customers who add the most items to their cart between July 2–6 and place at least one order during the campaign will win an AirPods Pro (4th Gen), courtesy of Sumash Tech. 
The Brand Giveaway from Lotto offers a luxury Cox’s Bazar trip and shopping vouchers to the customer who spends the highest amount on Lotto products during the campaign period. All giveaway winners will be selected based on successful order data and announced via Daraz's official social media platforms after the campaign concludes.
Adding more thrill, the campaign’s signature 7 / 77 / 777 / 7777 Taka Deals unlock unbelievable offers, such as an oven for Tk. 7, an air fryer for Tk. 77, and a Google TV for just Tk. 777 — available in limited quantities at surprise times.
The excitement begins with a Midnight Rush Hour on July 7, releasing high-value 8%-9% vouchers between 12 a.m. and 1 a.m., followed by random Flash Vouchers throughout the campaign. 
To maximize savings, Daraz has partnered with bKash, Mastercard, City Bank, Eastern Bank, and LankaBangla Finance, with additional EMI benefits from City Bank and Eastern Bank. Customers can also enjoy Free Delivery on orders over Tk. 399, plus the exclusive Daraz Choice channel offers Buy 4 Get Free Delivery and Buy 5 Get 1 Item Free with Free Delivery.
The campaign is supported by an extensive lineup of partners, with Marico, Unilever, Reckitt, and Lotto as Platinum Sponsors, Oraimo as Gold Sponsor, and Nestlé, Natura Care, Ugreen, Microlab, NeoCare, Abul Khair, and honor in the Silver tier.
Customers will find everything they need from thousands of products across key categories, including electronics, fashion, beauty & personal care, groceries, mother & baby, home appliances, mobile accessories, kitchenware, home décor, and everyday lifestyle essentials. 
“Lucky 7.7 is all about creating exceptional value across our ecosystem,” said A H M Hasinul Quddus, Chief Corporate Affairs Officer of Daraz Bangladesh. “It gives customers access to unbeatable deals while empowering our sellers to reach more buyers and accelerate growth, a true win-win for everyone involved.”
For real-time updates, flash drops, and contest results, customers are encouraged to follow Daraz on the app and social media channels.

 
About Daraz Group

Founded in 2015, Daraz is the leading e-commerce platform in South Asia with operations in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It provides sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment, and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce. 

For more information, please visit daraz.com or follow Daraz on LinkedIn for regular corporate updates.