Daraz Bangladesh’s 11.11 Sees Record 10X Surge as Shoppers Save Over 6.6 Crore Taka

Daraz Bangladesh, the country’s largest online marketplace, has concluded its 11.11 Biggest Sale of the Year with landmark results, recording an unprecedented 10 times growth compared to any other Daraz campaign in 2025.

This year’s event drew millions of shoppers who rushed to secure massive deals and exclusive vouchers, collectively saving over 6.6 crore taka across categories.

The momentum was led strongly by DarazMall, the platform’s channel for authentic branded products, where Mall brands achieved 10 times higher growth than regular sellers and reaffirmed customers’ growing trust in original, brand-verified shopping.

Throughout the campaign, shoppers gravitated toward a diverse range of categories, with home appliances, mobile and mobile accessories, household essentials, bath and body necessities, skincare, watches, footwear, men’s apparel, and women’s traditional wear leading overall demand.

Products such as Haier washing machines and geysers, Adidas sneakers, Fastrack watches, Nivea moisturizing cream, Chinigura rice, executive office chairs, Minister one wash, Himalaya nourishing skin cream, Lux body wash, Starship full cream milk powder, Surf Excel liquid, Electric kettle and comforters appeared prominently among the most-ordered items, showcasing a strong mix of essential and lifestyle-driven buying trends.

DarazMall brands across electronics, fashion, FMCG, and lifestyle delivered standout performances, with Haier, Realme, TP-Link, Bata, Curren, Goodman, Nivea, SkinO, Buniyadi, Lotto, Regal Furniture, SKF Corporation, Marks, Dettol, Himalaya, and Parachute emerging as the most sought-after. Their strong visibility, trusted authenticity promise, and deep value offerings helped drive exceptional customer engagement throughout the sale.

This year’s 11.11 also reflected significant shifts in customer behavior, most notably in the adoption of digital payments. Over 50% of total sales were completed via bank cards and mobile financial services, signaling rising confidence in cashless transactions.

The Daraz Affiliate Program further expanded its influence, contributing to more than 20% of overall sales and highlighting the accelerating role of content creators and digital influencers in the e-commerce ecosystem.

New customer acquisition reached another peak, with over a quarter of all sales coming from first-time buyers who engaged with 11.11 as their introduction to digital commerce. Daraz’s nationwide fulfilment network also delivered robust performance, completing the longest delivery of the campaign from Rangpur to Cox’s Bazar, a distance of 690 km.

Reflecting on the remarkable results, Ben Yi, the Managing Director of Daraz Bangladesh, said, “11.11 has once again demonstrated the scale, trust, and impact of digital commerce in Bangladesh.

This year’s record-breaking growth is proof of the confidence our customers place in us, the strength of our DarazMall partners, and the dedication of the thousands of sellers who power this ecosystem. We remain committed to building an even more seamless, reliable, and rewarding online shopping experience for customers across the country.”

With unmatched savings, rising digital payments, expanding brand participation, and the strongest year yet for DarazMall, the 11.11 2025 campaign has reinforced Daraz Bangladesh’s position as the nation’s most trusted destination for online shopping and the biggest annual moment for customers, sellers, and brands alike.