Md. Hossain Shah Newaz Appointed Head of Marketing at Akij Bashir Group

Akij Bashir Group has appointed Md. Hossain Shah Newaz is the new Head of Marketing, bringing on board a seasoned marketing professional with more than 15 years of experience in brand management, business development, and strategic marketing across Bangladesh’s leading corporate organizations.

Before joining Akij Bashir Group, Newaz served as Head of Marketing (DGM) at Super Star Group (SSG), where he led marketing and business development for the Accessories, Cables, Solar, and Lift divisions, businesses that collectively contributed around 65 percent of the company’s revenue. He also managed the company’s flanker brands, Blink and Roots, while spearheading innovative initiatives such as QR code–based product authentication and electrician loyalty programs.

Prior to SSG, he worked as Head of Marketing (AGM) at Aarong Dairy under BRAC. During his tenure, Aarong Dairy strengthened its market leadership in key categories, achieving significant market shares in ghee, butter, and flavored milk. He also represented BRAC Bangladesh in the international “Carton for Good” collaboration with SIG.

Newaz spent more than four years at PRAN-RFL Group, where he managed several flagship FMCG brands, including PRAN UHT Milk, PRAN Premium Ghee, Milkman, and Latina 100% Juice. Under his leadership, PRAN UHT Milk emerged as the dominant player in Bangladesh’s UHT milk segment with a market share of nearly 90 percent, while Latina was successfully launched as the country’s first 100 percent juice brand.

His professional journey also includes a marketing role at Partex Star Group (Danish), where he worked on brands such as Danish Mango Juice, Lexus Biscuit, and Doreo Biscuit. He began his career as a Marketing Intern at The Acme Agrovet & Beverages Ltd., contributing to brands including Sip Juice, Acme Juice, and Acme Mustard Oil.

In his new role, Newaz will lead Akij Bashir Group’s integrated marketing strategy, brand communication, customer engagement, and market expansion initiatives. Industry insiders believe his extensive expertise and proven track record will play a significant role in strengthening the group’s market position and supporting its long-term growth ambitions.