Akij Resource’s Inovar Marks First Anniversary with 400+ Products and 700 Dealers
Published : 13:12, 10 November 2026
Inovar, the flagship brand of one of Bangladesh’s leading industrial conglomerates, Akij Resource, has completed its first year of operations. Launched in 2025 with electrical products, the brand has expanded its portfolio to more than 400 products across four categories: electrical goods, home appliances, pumps and tools. Within the same period, it has also established a nationwide network of 700 dealers, strengthening its market presence and distribution capabilities.
To mark the first anniversary, a programme was held on Sunday, November 8, at Akij House in Tejgaon, Dhaka. Sheikh Jasim Uddin, Managing Director of Akij Resource, attended the event as the chief guest.
Speaking at the programme, Sheikh Jasim Uddin said, “Inovar’s first year is an important milestone for us. In a short time, we have been able to earn the trust of customers and business partners through product quality. Keeping our partners in mind, we are placing emphasis on creating aesthetically appealing products. To achieve this, we are using advanced technology, robotic arms and fully automated systems in our factories.”
He added, “We believe that by combining modern technology, quality products and reliable service, Inovar will make people’s everyday lives easier and more comfortable. We hope to make Inovar products available to people in every corner of the country.”
Masud Al Amin Rajib, Chief Executive Officer (CEO) of Akij Light Engineering Limited, said, “Inovar’s first year has been a period of progress, potential and significant achievement for us. Our goal is to provide products suited to customers’ everyday needs by combining modern design, technology, quality and reliability. Building a portfolio of more than 400 products and establishing a nationwide network of 700 dealers in such a short time have further strengthened the foundation for our future growth.”
He further said, “Our goal is not limited to selling products; we are equally committed to ensuring after-sales service. We have a skilled service team that provides support to consumers based on their needs across the country. Our aim is to establish Inovar as a trusted brand by earning customer confidence, ensuring product availability and delivering quality customer service.”
Among those attending the event were Akij Resource Chief People Officer Md Afsar Uddin, Chief Business Development Officer Toufiq Hasan, Deputy Chief Operating Officer Sohanur Rahman Sohan, Akij Light Engineering Limited Chief Financial Officer Golam Kibria Sarkar, Head of Marketing Md Sajjadul Islam and Head of Operations Mohammad Touhidul Islam Faisal, along with officials from various business units of Akij Resource.
Launched with the slogan “Designed for Now,” Inovar’s current product portfolio includes switches, sockets, LED lights, electric cookers, gas stoves, rice cookers, geysers, water pumps, hardware and power tools, among other products. From home construction and electrical installations to kitchen and everyday household needs, the brand is continuously diversifying and expanding its product range to meet consumer demand.
