Techno is transforming Bangladesh’s football by leveraging world-class expertise

Over the past decade, global technology brand TECNO has become a familiar name in football, supporting major tournaments across Africa, Europe, and now Asia.

Along the way, it has introduced a new kind of match experience, bringing an exciting, modern “event-style” atmosphere to football fans around the world. The brand is rewriting the rulebook for football sponsorship by fundamentally transforming how fans experience the beautiful game across continents.

Since partnering with Manchester City FC in 2016, TECNO has expanded its presence across continents, using football as a way to connect with communities and bring world-class experiences to emerging markets. From renovating football fields in Africa to hosting fan festivals at the Africa Cup of Nations.

Now, as the Official Global Supporter of the Asian Football Confederation’s 2024–2025 club competitions, including the AFC Champions League Elite, the brand continues to live its “Stop at Nothing” spirit. In Bangladesh, that same passion is transforming football, creating a new generation of fans who are experiencing the game with a truly international vibe.

In Bangladesh, TECNO’s global vision is coming to life in exciting new ways. The brand has gone beyond being just a sponsor; it has become a creator of experiences, bringing international energy and entertainment to local football.

The journey began with the AFC Asian Qualifier between Bangladesh and Singapore on June 10, 2025, where TECNO served as the Official Title Sponsor. But it was the Bangladesh vs Hong Kong match on September 8 that truly showed how TECNO is changing the game.

That night, the stadium came alive with vibrant music performances and dance shows, turning the match into a full-scale celebration. Dazzling flame shows and fireworks lit up the arena, creating an unforgettable experience for fans.

Even halftime became a highlight, as TECNO surprised the audience with giveaways of its latest smartphones, keeping the excitement alive throughout the night. The event felt more like a festival, blending music, technology, and sport, and set a new benchmark for how football can be enjoyed in Bangladesh.

As Bangladesh prepares to face India on November 18, 2025, excitement is already building for what TECNO has in store next. After transforming recent matches into unforgettable entertainment experiences, the brand is gearing up to take things even further. 

This shift has changed the spirit of football in Bangladesh. What used to be a routine match is now a world-class celebration that connects technology, culture, and community.

From Africa to Asia to the heart of Dhaka, TECNO is showing how a technology brand can inspire a new generation of fans and elevate football to global standards. And if its journey so far is any sign, the revolution in Bangladesh football is only just beginning, and the best is yet to come.