‘Pathao Commerce’ Launched to Simplify Business for Merchants

Bangladesh’s social commerce ecosystem, which comprises 200,000 merchants and represents over 80% of all digital commerce, is growing rapidly, with businesses managing more orders, customers, sales channels, and operational tools than ever before. Pathao, Bangladesh’s largest digital commerce platform, has launched Pathao Commerce, an all-in-one platform that brings storefronts, sales channels, orders, inventory, payments, delivery, and customer communication together in one place to enable merchants to manage and grow their business efficiently.

Built around three core needs of today’s merchants (Management, Efficiency, and Growth), Pathao Commerce helps businesses reduce manual work, simplify everyday operations, and focus on scaling their businesses.

“For years, merchants have trusted Pathao to take the hassle out of deliveries and help them get their products to customers reliably”, said Fahim Ahmed, CEO of Pathao. “With Pathao Commerce, we are taking that commitment beyond delivery, giving entrepreneurs a single platform to manage everything from their storefront and orders to inventory, sales, payments, delivery, and customer communication. By taking away the burden of juggling multiple tools, we are giving merchants greater control and confidence to focus on their customers, build their brands, and turn new opportunities into growing businesses.”

Management

Manage Your Business on One Platform

Pathao Commerce brings into a single platform the tools merchants need to run their businesses. Merchants can manage their product catalog, orders, payments, inventory, and deliveries, and can create a professional online storefront all from a single platform.

The platform also seamlessly connects with third-party sales channels such as Shopify, WooCommerce, and Daraz, allowing merchants to bring their existing sales operations into Pathao Commerce. Sales, orders, inventory, and earnings are automatically updated, giving merchants greater visibility and control over their entire business.  Instead of relying on multiple disconnected tools, merchants now have one place to manage everything. 

Efficiency

Order to Delivery, in One Click

For many online merchants, completing a single sale can involve switching between Facebook Messenger, Instagram DM, WhatsApp, spreadsheets, and delivery platforms, often requiring the same information to be entered multiple times.

Pathao Commerce simplifies this through a unified chat inbox, bringing customer conversations from the above mentioned communication channels into one place through official Meta integrations. Merchants can view order histories within conversations and use AI-enabled

support, backed by Pathao’s database of nearly 10 million unique nationwide addresses, to enter delivery information faster.

Merchants can also generate an Instant Checkout link directly within a customer chat window, allowing such customers to complete their order and payment with a single step. Once the order is placed, a pickup agent is automatically dispatched to the merchant’s doorstep. A tracking link is immediately shared with the customer, reducing the need for handling customer queries. 

By reducing platform switching, copy-pasting, and manual coordination, Pathao Commerce makes the entire journey from customer conversation to delivery faster and simpler.

Growth

Get Smart and Grow Your Business

Pathao Commerce gives merchants the tools to grow beyond day-to-day operations. Businesses can customize their storefronts, track sales and inventory, use analytics to make better decisions, and will soon be able to run sponsored campaigns directly through Meta Catalog integration.

Secure payments, instant payouts through Pathao Pay, real-time delivery tracking, and customer trust ratings help merchants sell with greater confidence. Built using historical data, these trust ratings keep the return percentage for social commerce at a single-digit level, compared to around 30% for online marketplaces in Bangladesh.

Pathao Commerce also allows merchants to publish their entire catalog to Pathao Shop, unlocking an additional sales channel in a few clicks.  Further, with Pathao’s Instant Delivery, merchants can now fulfill orders that require faster delivery, which the merchants can also automate via direct API integration with Pathao Commerce.

Building Bangladesh’s Digital Commerce Infrastructure

The launch of Pathao Commerce is a key milestone in the company’s transformation from Bangladesh’s #1 ecommerce logistics provider to the nation’s digital commerce infrastructure - bringing together logistics, payments, communication, and business management all into a single platform.

To get started, visit commerce.pathao.com.

About Pathao

Founded in 2015, Pathao is building a digital infrastructure that creates opportunities, empowers people, and enriches lives. Pathao is the largest digital commerce platform in Bangladesh and the market leader in ride-sharing, food delivery, and e-commerce logistics. With more than 15 million users, 400,000 Pathao Heroes, 200,000 merchants, and 15,000 restaurant partners, Pathao has created nearly a million earning opportunities across Bangladesh.